Monday, September 14

11 a.m.- 5 p.m. 

Registration at CALS Ron Robinson Theater
Tours: Select one on registration form. Only one tour per person and changes cannot be made once registration is complete. Buses pick up and drop off at Ron Robinson Theater for all tours.

1:00 p.m.-3:30 p.m.

Little Rock’s Creative Corridor & SoMa Neighborhood Tour.
The guided tour will be limited to the first 40 people who sign up.
Tour Little Rock’s Creative Corridor, five blocks of Main Street that has been redeveloped using Creative Placemaking principles, and South on Main (SOMA), a redeveloped historic district that is a live, walk, shop community.
Tour guides: Mayor Mark Stodola and Marsha Guffey, City of Little Rock; Laura Hardy and Anita Davis, Esse Purse Museum.
Sponsor: City of Little Rock 

1:00 p.m. -3:30 p.m. 

Little Rock’s Historic Neighborhoods Tour
The guided tour is limited to the first 25 people who sign up.
The story of Little Rock's development may be told by a trip through its neighborhoods. This tour will highlight several of the city's National Register-listed neighborhoods, including the MacArthur Park, Hanger Hill, Governor's Mansion, Dunbar School, Central High School, and Hillcrest historic districts. The tour will conclude at Stone's Throw Brewing, a nano-brewery located in the MacArthur Park Historic District.
Tour guide: Rachel Silva, Arkansas Historic Preservation Program

Sponsor: Cromwell

1:00 p.m.-3:30 p.m

Little Rock’s Mid-Century Modern Tour
The guided tour is limited to the first 24 people who sign up.
Come and explore the Mid-Century Modern landmarks of downtown Little Rock. This tour will guide you through some of the most iconic and, in some cases, notorious buildings from the 1950s and 60s. The tour will take you through the downtown area and will terminate at Kent Walker Artisan Cheese.
Tour guide: Mason Toms, Main Street Arkansas

Sponsor: WER Architects/Planners

1:00 P.M. - 3:30 P.M.

Bonus Session: Creating a Downtown Decoration Program - Ron Robinson Theater 2nd Floor  

Not signed up for a tour? Take advantage of this bonus session, "Creating a Downtown Decoration Program." Ted Peterson of Downtown Decorations Inc. will present ideas and points to consider for Main Street programs that are starting a new decoration program for their downtown. Additionally, for those who already have a program, recommendations on how to enhance them will be provided; how you get your downtown looking the best not only for the holidays but all year round. The discussion will also include suggestions on ways to generate funding for your decoration programs and how to involve private entities and building owners. 

5:30 p.m. - 7:30 P.m.

Welcome to Little Rock Reception – Museum of Discovery 500 President Clinton Ave. #150, Little Rock, AR

Sponsors: Downtown Little Rock Partnership, Little Rock Regional Chamber of Commerce, Arkansas Building Authority

Tuesday, September 15

8 a.m. 

Coffee & Conversation - Ron Robinson Theater
Network with old friends and meet new ones as you enjoy a pastry and some delicious coffee. 

Sponsors: Westrock Coffee and the Junior League of Little Rock

9-10:15 a.m. 

Opening Session - Ron Robinson Theater
Missy McSwain, Director, Arkansas Historic Preservation Program
Mayor Mark Stodola, Mayor of Little Rock
Keynote:  The Power of Uniqueness – Ed McMahon, Senior Resident Fellow, Charles E. Fraser Chair for Sustainable Development and Environmental Policy, Urban Land Institute

Sponsor: Federal Reserve Bank of St. Louis

10:15-10:30 a.m.


10:30-11:45 a.m.

Concurrent Sessions

Session 1 - 2nd Floor:
Diversify Your Revenue Sources! – Donna Harris, Principal, Heritage Consulting, Inc. 

Established Main Street organizations need regular, predictable income to sustain their organizations and to ensure a viable future. This fast-paced workshop explains the Board’s role in fundraising and how they delegate responsibilities to the four committees and staff.

Session 2 - Theater:
Implementing the Four Point Refresh: Stronger Strategies, Stronger Outcomes – Kathy La Plante, Senior Program Officer/Director of Coordinating Program Services, National Main Street Center

Over the past year, the National Main Street Center has undertaken a “Four Point Refresh” to measure the effectiveness of the Four Point Approach. In this session an update on that process will be discussed as well as planning a course for your downtown or neighborhood revitalizations efforts using strategic planning and priority setting for the board and community.

Sponsor: Regions Bank 

11:45 a.m.

Lunch (on your own) 

1:15-2:30 p.m.

Concurrent Sessions

Session 1 - Theater:
Responsible Tourism: How to Preserve the Goose that Lays the Golden Egg – Ed McMahon, Senior Resident Fellow, Charles E. Fraser Chair for Sustainable Development and Environmental Policy, Urban Land Institute

Sponsor: Federal Reserve Bank of St. Louis

This discussion focuses on how a community can attract tourists and their dollars without losing their soul. We will show the relationship between historic preservation and land use planning and successful tourism programs

Session 2 - 2nd Floor:
Better Recruitment = Better Boards – Donna Harris, Principal, Heritage Consulting, Inc. 

This workshop explains current nonprofit best practices for the engaging new Board members in your local Main Street organizations. We will discuss the role of the Nominating Committee and use a mnemonic device, PRONTO, to present this highly interactive workshop. We will show how to: Prioritize candidates, Recruit throughout the year, highlight Obligations of board membership, Nominate the most talented prospects and Train and Orient your sparkling new board members.

2:30-2:45 p.m.


2:45-4:00 p.m.

Concurrent Sessions

Session 1 - 2nd Floor:
Blogging on Main Street & Attracting Travel Bloggers – Jacqueline Wolven, Director, Main Street Eureka Springs 

This discussion will help Main Streets understand the power and ease of blogging your story and reaffirming your brand with almost zero dollars. The focus will be on how to attract bloggers both in and out of state to blog about your Main Street and includes why, how, and who to connect with. Points covered are the power of blogging, how to start blogging your Main Street story, and a case study on the impact of blogging in Eureka Springs.

Session 2 - Theater:
Creative Placemaking: Transforming Rural Areas into Vibrant Destinations – Timothy E. Lampkin, CEO, Lampkin Consulting Group, LLC. 

Sponsor: Delta Regional Authority

Communities across the country are utilizing creative placemaking to revitalize Main Street, engage the broader community, and create economic opportunities. This presentation will provide concrete examples of placemaking in the South, particularly in rural communities.

5:00 – 10:00 p.m. Party in soma 

From 5 p.m. to 6 p.m. explore SoMa and visit some of the unique shops. 

From 6 p.m. to 10 p.m. enjoy an evening of Southern cuisine and music at South on Main, 1304 S. Main Street. 

Trolleys will run from the conference hotels to the SoMa neighborhood starting at 5 p.m.  

Wednesday, September 16

8:00 A.M.

Network with old friends and meet new ones as you enjoy a pastry and some delicious coffee. 

Sponsor: Westrock Coffee and the Junior League of Little Rock

8:30-9:45 a.m.

Concurrent Sessions

Session 1 - 2nd Floor:
Tax Credits on Main Street – Amber Jones, Historic Preservation Tax Credit & Facade Easement Consultant, and Tom Marr, Rehabilitation Tax Credit Coordinator, Arkansas Historic Preservation Program

This session focuses on navigation of Federal and State Tax Credit Programs, helping historic property owners receive financial incentives and rebates on approved maintenance, repairs, updates and improvements on historic properties.

Session 2 - Theater:
PopUp in the Rock: Connecting Underutilized Space and Creating Sense of Place – Chris East, Architect for Cromwell Architects Engineers, Buckley O’Mell, Vice President of Advocacy for Little Rock Regional Chamber of Commerce, and Chris Hancock, Communications Manager for Historic Arkansas Museum.

Community development group PopUp in the Rock transforms neglected or car-dominated communities for a weekend to inspire long-term change by demonstrating how a few blocks can be made more inviting to pedestrians, bicyclists, transit riders, customers and businesses through good community planning. The group recruits PopUp shops and restaurants, food trucks, musicians and artists to create a lively streetscape. Temporary installations like bike lanes, bus stop shelters, bike racks and crosswalks have allowed communities to experience proposals. Specific PopUps are inspired by community feedback and site potential.

Sponsor: Regions Bank 

9:45-10:00 a.m.


10:00-11:15 a.m.

Concurrent Sessions

Session 1 - 2nd Floor:
Yoga for Your Marketing Dollars: Elongate, Exaggerate & Expand your Advertising Reach – Jan Miller, Central District Director for Mississippi Main Street Association, and Karen Stanley, Owner of neonFROG, Inc. 

In this session, learn ways to improve usage of social media. The discussion includes understanding local media options, identifying your target audience, social media secrets, and how to use your brand to capture local and tourist dollars.

Session 2 - Theater:
Crowdfunding for Public Spaces & Community Places: Community & Innovation Come Together for the Greater Good Nate Scramlin, Community Assistance Specialist for Michigan Economic Development Corporation; and Chris Blauvelt, Founder of Patronicity.

From bike trails to pocket parks to alley reactivation projects, discover how crowdfunding can help communities and nonprofits raise donations to revitalize or create public spaces. In this interactive workshop, the Michigan Economic Development Corporation (MEDC) team up with Patronicity, a Detroit-based crowdfunding platform, to review examples of successfully implemented campaigns using crowdfunding as a financing resource. This is the first program of its kind in the country, where local residents can be part of the development of transformational projects in their communities, backed with matching dollars by the state of Michigan.

11:30 a.m. – 12:15 p.m. 

Closing Session - Ron Robinson Theater
Warwick Sabin, Executive Director of the Arkansas Regional Innovation Hub and State Representative

Sponsor: AT&T


As the State Representative for District 33, Warwick also holds the position of Assistant Speaker Pro Tempore for the 90th General Assembly. Both Arkansas Democrat-Gazette columnist John Brummett as well as Talk Business Quarterly named Warwick among the top ten legislators of the 2013 legislative session, and the Arkansas Times called him the "Freshman of the Session". In 2014, he was among 24 national political leaders awarded the Rodel Fellowship by the Aspen Institute for his "outstanding ability to work responsibly across partisan divisions and bring greater civility to public discourse."

Before assuming his position at the Innovation Hub, Warwick was publisher of the Oxford American magazine, and in 2009 he was named to the FOLIO:40, a list of the 40 most influential people in the national magazine industry. His additional professional experience includes serving as director of development for the Clinton Foundation, as well as working on Capitol Hill, at the White House, and at Foreign Affairs magazine. He is a Marshall Scholar and a Truman Scholar, and he holds an M.A. in Philosophy, Politics and Economics from Oxford University and a B.A. (summa cum laude) in Political Science from University of Arkansas, where he graduated as valedictorian and was president of the student body. He received the University of Arkansas Young Alumni Award in 2005 and was named to the Arkansas Business "40 Under 40" in 2003, and he has volunteered and served on the boards of directors for numerous community and nonprofit organizations and projects in Little Rock.